From the Desk of RLD

From the Desk of Michael Ellis

Your Dealership, Your Brand

How much thought do you give to how your dealership is perceived in the marketplace? More specifically, does your business have a well-defined brand in the local market and, if so, is it the identity you want it to have?
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From the Desk of Michael Ellis

Big Box Black Hole

It was just an experiment, but recently I fell into the big black hole that is "customer service"? at a local big box store. During a visit to a local box store for some plumbing supplies two weeks back, I decided to stroll over to the lawn and garden section to see what equipment they had to offer and more so to see what sort of assistance I might get.
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From the Desk of Michael Ellis

E15 Takes Another Step Forward ... or Backward?

So the battle over E15 continues. Last week the Environmental Protection Agency approved the first applications to produce a gasoline blend with 15 % ethanol and 20 ethanol makers so far have registered to sell it. While this is a significant movement toward widespread distribution of E15, a number of hurdles remain to be cleared.
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From the Desk of Michael Ellis

A Simple Gesture Can Earn More Business

It's probably been 20 years or so, but I still remember it vividly. I had just bought my first car and a few days later in the mail I received a note from the dealership along with a small tin of chocolate covered peanuts thanking me for the purchase.
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From the Desk of Chad Elmore

Land Use Controversies Across the Country

It's been a few years since the housing bust crippled one man's plan to turn several acres of farmland into a subdivision in rural Jefferson County, where I live. You can still find a few "No Subdivision!" signs along a rural road, and some of them face three houses were built in that particular subdivision.
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From the Desk of Chad Elmore

Remembering the Trade Shows of Yesterday

This week, the staff from Lessiter Publication's Ag Division -- including Rural Lifestyle Dealer, Farm Equipment, Precision Farming Dealer and No-Till Farmer -- will be walking the aisles at farm equipment shows in Louisville, Ky. and Tulare, Calif.
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From the Desk of Chad Elmore

It Will be a Very Good Year

It's the start of a new year, and with it comes a sense of optimism. New Year's resolutions, both personal and professional, have been made and are not yet broken.
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