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Asking for Dealer-Installed Retrofit Kits

By Alyn Brown posted on December 4, 2019 | Posted in Rural Lifestyle Market
Upgrade kits allow dealers to engage their customers and provide an inexpensive way for them to upgrade their existing machines with the latest and greatest technology features. This customer-to-dealer engagement allows the dealer to promote the sale of both the upgrade kit and, hopefully, the future sale of a new machine.
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Relationship Selling: The Steps to the Sale

By Floyd Jerkins posted on November 26, 2019 | Posted in Best Practices, Dealership Marketing
Source: Floyd Jerkins Executive Coaching
This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.
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ROXOR Green

ROXOR Off Road Introduces Automatic Transmission, Targets Ag Segment

ROXOR Off Road recently introduced its automatic transmission utility vehicle, which joins its existing turbo diesel model.
By Lynn Marcinkowski Woolf posted on September 5, 2019 | Posted in Manufacturer News, Product Innovations
The UTV from Mahindra Automotive North America that was launched 18 months ago to powersports dealers is now being targeted to the ag segment. Rural Lifestyle Dealer was on hand for the introduction of its automatic transmission model.
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A ‘Deep Down’ Look at Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report [Webinar]

February 28, 2019 | Posted in Data & Forecasts, Rural Lifestyle Market
Rural Lifestyle Dealer’s award-winning Managing Editor, Lynn Woolf, shares a “deep down” look at the rural market in this interactive webinar. She presents trends from the extensive 2019 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.]
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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