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The UTV Buying Experience: Which Dealerships Do It Better & Why

BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third in the 2018 Pied Piper UTV Prospect Satisfaction Index.
By Lynn Marcinkowski Woolf posted on August 13, 2018 | Posted in Best Practices, Dealership Marketing, Rural Lifestyle Market
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth.
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Dealer Profile

Martin Implement Devises New Rules of Engagement

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
By Gregg Wartgow posted on August 6, 2018 | Posted in Best Practices, Dealership Marketing
The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
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Great Ideas

Ag-Bag Forage Solutions Targets Customers through Email, Online Ads (Part 2)

Part 2 of this 2-part story featuring Ag-Bag Forage Solutions, a single-store, 7- employee dealership, examines other aspects of its digital marketing program.
By Lynn Marcinkowski Woolf posted on August 1, 2018 | Posted in Best Practices, Dealership Marketing
In Part 2, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares information about their email marketing program with Infusionsoft as well as how they use Google AdWords and Facebook advertising.
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Linder Family
Great Ideas

Ag-Bag Forage Solutions Revamps 4-Year-Old Website, Sees Immediate Results (Part 1)

Part 1 of this 2-part story features Ag-Bag Forage Solutions, a single-store, 7- employee dealership that is building business through digital marketing solutions for its website, emails and online advertising.
By Lynn Marcinkowski Woolf posted on July 31, 2018 | Posted in Best Practices, Dealership Marketing
In Part 1, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares how they transitioned from a website template solution to working with a website provider for a customized and search-engine friendly website.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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