Dealership Marketing - Articles

Increasing Sales with an Effective Retail Strategy

Retail design expert Paige Wittman shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

By Lynn Marcinkowski Woolf posted on April 9, 2019 | Posted in Best Practices, Dealership Marketing

Retail design expert Paige Wittman of Miller Wittman Retail Design Group shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

Make Your Showroom Your Competitive Advantage

By Bob Clements posted on April 8, 2019 | Posted in Best Practices, Dealership Marketing

Let’s face the facts. The biggest competitor in a dealer’s market today is another dealer selling the same brand. See how you can stand apart.

Trends

Direct Mail is Hot Again — Here's How to Use It

April 8, 2019 | Posted in Dealership Marketing

Source: U.S. Small Business Administration

One reason direct mail is hot is because it has a higher trust factor. Younger consumers don’t associate direct mail with “junk mail” the way older consumers do. Learn more.

Marketing Minute

5 Branding Mistakes to Avoid in 2019

By Rachel Hanrahan posted on April 4, 2019 | Posted in Best Practices, Dealership Marketing

Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers.

Big Picture

Don’t Let 'Low-Hanging Fruit' Hold Back Your Sales

March 8, 2019 | Posted in Best Practices, Dealership Marketing

Source: BizJournals.com

Ask yourself these three questions to break your dependence on relying too much on low-hanging fruit for sales prospects.

Turning Your Website into a Virtual Location

February 18, 2019 | Posted in Best Practices, Dealership Marketing

Patrick Richardson, IT manager and digital marketing specialist for Sherwood Tractor, shows how the dealership has duplicated its in-store experience on its website. Tune in to learn more at the Dealer Success Academy on March 7-8.

What Does a 5% Increase in Customer Retention Mean for Your Dealership?

February 12, 2019 | Posted in Best Practices, Dealership Marketing

Ryan Dohrn, founder of Sales Training World, says that increasing customer retention by 5% can increase your profitability by 75%. Don’t believe it? Find out how by tuning in to Dohrn’s presentation during the Dealer Success Academy, set for March 7-8.

Increasing Sales with Effective Retail Strategies

February 12, 2019 | Posted in Best Practices, Dealership Marketing

Learn ways to improve your retail showroom — ideas you can implement right away — from retail expert Paige Wittman at the Dealer Success Academy, set for March 7-8.

You Need the Dealer Success Academy

By Lynn Marcinkowski Woolf posted on January 15, 2019 | Posted in Best Practices, Dealership Marketing

Now’s the time to sharpen your management skills and Rural Lifestyle Dealer’s inaugural Dealer Success Academy is the place to do it. This virtual on-demand conference is set for March 7-8, 2019.

Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.

By Sierra Wolff posted on January 10, 2019 | Posted in Best Practices, Dealership Marketing

TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.

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Increasing Sales with an Effective Retail Strategy

Make Your Showroom Your Competitive Advantage

Direct Mail is Hot Again — Here's How to Use It

5 Branding Mistakes to Avoid in 2019

Don’t Let 'Low-Hanging Fruit' Hold Back Your Sales

Turning Your Website into a Virtual Location

What Does a 5% Increase in Customer Retention Mean for Your Dealership?

Increasing Sales with Effective Retail Strategies

You Need the Dealer Success Academy

Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

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