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Dealers Sound Off

Be More ‘Professional’ than Big Boxes

How has your dealership recently been affected by Big Box competition and what changes have you made to stay competitive?
October 3, 2016 | Posted in Dealership Marketing
American Equipment, Farmington, N.Y., promotes their professional service and sales departments as a way to win over Big Box competition.
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Dealers Sound Off

Focusing on Education

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
By Lynn Marcinkowski Woolf posted on August 9, 2016 | Posted in Dealership Marketing
Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
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Season-to-Season: Expanding the Business

Expanding to Trailer Sales

By Margaret Naczek posted on August 6, 2016 | Posted in Dealership Marketing
Ed Prochaska, co-owner of Prairie Power Center, grew tired of mowing his extra acre of land. He had purchased the land to combat the quickly expanding commercial development area just off Highway 151 in Sun Prairie, Wis.
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
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Achieving Peak Performance

Keeping Your Sales Funnel Full

Know how many customers you need to engage with to meet your sales goals.
By Bob Clements posted on August 6, 2016 | Posted in Dealership Marketing
The nice thing about working in a dealership is that just about everything that happens has a number associated with it. This allows you to measure and determine how each department or employee is performing. For example, in the service department, we look at recovery and service technician efficiency. In the parts department, we look at profit margins, fill rates, transaction times and transaction values. And in the sales department, we focus on profit margins, transaction values, closing ratios and sales funnels.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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