Little Wonder, one of the oldest and most reputable brands in the landscaping industry, is offering an incentive program for its newest Optimax Blower line.

"Neighbor to Neighbor"? is more than just a marketing tagline for Faivre Implement, a John Deere dealership with two Wisconsin locations: Stevens Point and Westfield. It is the philosophy behind the dealership's ambitious communication initiative: Neighbors magazine.

Think of a conversation where you're the only one talking. You have great things to share and the other person might be interested for a while. We have one-sided conversations all the time in marketing

When was the last time you opened up a phonebook to search for a store, restaurant or place of business that you were trying to reach or wanted to visit? I couldn't even tell you the last time I did.

If location, location, location are the three most important things to a realtor, then knowledge, knowledge, knowledge may be the three most important things to a rural lifestyle and farm equipment dealer.

Milwaukee-based Briggs & Stratton announced it will use a Life Cycle Assessment (LCA) process to evaluate the environmental impacts for new products and to work with retail customers and consumers to drive a sustainability-minded decision making process.

No matter what your business does, it will sink or swim based on the value (perceived or otherwise) it creates in someone's life. And it's tough to convince someone that they should value what you do unless you can identify and meet their unique wants or needs.

Blog, short for web log, is a communication tool that takes strategy, time and creativity. Done right, that time and effort can result in big benefits to your dealership.

Uncover easy ways to keep your online presence fresh and engaging

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.