Mike Fraser of Heritage Tractor shares how the dealership wins over the rural lifestyle segment by understanding customers' needs and providing solutions.

Armstrong Truck & Tractor began with the intention to offer homeowners, hobby farmers, farmers and landscapers with dependable and trustworthy sales, parts and service of new and used equipment and supplies.

Howard Brothers shares why it took the next step in its online strategy and launched its mobile website in August.

Whether you love them or hate them, the Republican and Democratic conventions showcase the marketing strategies behind the election. We'll know soon which party won the vote. For now, let's take a look at the strategies and see about borrowing them to market your dealership.

Marketing through mobile technology takes shape in a mobile website or mobile applications. A mobile website is a version of a company's website that has been optimized for easier reading and viewing on smartphones.

To move snow faster and greater distances, Farm King snowblowers are equipped with four blade fans.

What does this shift in technology mean for you and your dealership? Bob Dieterle, senior vice president and general manager of SmartOnline, a mobile technology company, weighs in on how consumers use mobile technology to interact with companies and how companies can leverage the tools.

Whether you're one of the 900 million people using Facebook to communicate with family, friends and brands or already have a page for your dealership, new refinements by the social networking site make it even easier to communicate with customers.

How many times each month do you get asked for a donation of money, products or services? Plenty, I'm sure. And, I'm also sure you give gladly. What if that donation could do more? What if the steer you bought at the 4-H auction could lead to increased revenues or smarter, happier employees? One expert says it can -- and should.