Derick McGhee, integrated solutions manager for Heritage Tractor, Baldwin City, Kan., discusses the dealership 2013 lineup.

Rural Lifestyle Dealer, the leading communication vehicle for dealers to the rural market, has compiled an extensive management report where we dig a little deeper than just the numbers to study dealer business trends and the outlook for 2013. The brand new report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2013 and so much more. It's the most comprehensive look at the burgeoning rural equipment market and the dealers serving this diverse customer base.

You can receive each issue of Rural Lifestyle Dealer simply by confirming your involvement in the rural lifestyle equipment industry. The process takes just a few minutes to assure that you'll receive issues for the next year.

What seems like a disaster is actually the best news you've heard all day. It's easy to become discouraged when you're selling, especially if you don't recognize when something good just happened. Here are five very common situations that many people who sell for a living interpret as "bad news" when in fact they're actually minor victories.

More than three-quarters of customers make their final decision to purchase when standing in the store, according to Point of Purchase Advertising International.

Every so often, I'll hear an argument for why companies shouldn't chase revenues, profits, and shareholder value.

How does your dealership attract and retain its customers? Here's how readers responded to the question in Rural Lifestyle Dealer's 2013 Dealer Business Trends & Outlook survey.

Consumers looking for John Deere utility tractors, lawn and garden equipment, loaders, and other equipment will have a great opportunity to see and test drive the latest equipment during the company's annual Drive Green Challenge events this year

Derick McGhee, Heritage Tractor's marketing manager, shares the dealership's strategies for building its brand, including product offerings, service and making the most of "touchpoints."

Mike Fraser of Heritage Tractor shares how the dealership wins over the rural lifestyle segment by understanding customers' needs and providing solutions.