"Neighbor to Neighbor"? is more than just a marketing tagline for Faivre Implement, a John Deere dealership with two Wisconsin locations: Stevens Point and Westfield. It is the philosophy behind the dealership's ambitious communication initiative: Neighbors magazine.
Think of a conversation where you're the only one talking. You have great things to share and the other person might be interested for a while. We have one-sided conversations all the time in marketing
When was the last time you opened up a phonebook to search for a store, restaurant or place of business that you were trying to reach or wanted to visit? I couldn't even tell you the last time I did.
If location, location, location are the three most important things to a realtor, then knowledge, knowledge, knowledge may be the three most important things to a rural lifestyle and farm equipment dealer.
Milwaukee-based Briggs & Stratton announced it will use a Life Cycle Assessment (LCA) process to evaluate the environmental impacts for new products and to work with retail customers and consumers to drive a sustainability-minded decision making process.
No matter what your business does, it will sink or swim based on the value (perceived or otherwise) it creates in someone's life. And it's tough to convince someone that they should value what you do unless you can identify and meet their unique wants or needs.
Blog, short for web log, is a communication tool that takes strategy, time and creativity. Done right, that time and effort can result in big benefits to your dealership.
Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.
Social media is changing how we talk to our customers and how our customers talk to --Sara Steever and about us. The tools offer tremendous opportunities for your dealership, are fairly easy to use, and many are even free. In fact, you could begin posting updates on Facebook, sending tweets on Twitter and writing blogs today.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.