Dealership Marketing

The Big Picture

4 Things Your Customers Don't Want

Every second of every day, a salesperson somewhere in the world is giving a customer something that the customer simply does not want. When this happens, it's always because the salesperson doesn't know the following four facts:
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Marketing Matters: Make Your Dealership Vital

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.
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The Big Picture

6 Sales Questions You're Afraid to Ask

There's a famous scene in the 1992 movie "A Few Good Men" where the hardened professional soldier (Jack Nicholson) yells to the idealist lawyer (Tom Cruise): "You can't handle the truth!" Sad to say, that's often the case for salespeople, who are sometimes afraid to ask prospective customers questions that might reveal that the "opportunity" isn't going as well as they assumed.
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