Kevin Bradford, salesperson for Heritage Tractor, Baldwin City, Kan., shares sales strategies for the rural lifestyle market.

Last issue, we shared news about Woods Equipment's partnership with Cabela's to sell the company's tractor attachments through test markets. Cabela's is also just now introducing its own brand of tractors through similar tests. We followed up with Cabela's to learn more about their tractors.

Unhappy customers are part of doing business. You try to understand their point of view and offer a solution. But, what if that approach doesn't work and the customer begins publicly attacking your reputation?

New PECO Inc., a manufacturer of lawn vacuums and innovative outdoor power equipment, announces its TBB-3002 Brush Blazer. Featuring a 48-inch cut width, the Brush Blazer is the stand-alone solution between smaller-scale lawn units and large, commercial forestry attachments. The Brush Blazer packs an exceptional amount of

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), will introduce and display the 1700 Series premium compact tractors at the 2013 Farm Progress Show, Aug. 27–29 in Decatur, Ill.

There's a famous scene in the 1992 movie "A Few Good Men" where the hardened professional soldier (Jack Nicholson) yells to the idealist lawyer (Tom Cruise): "You can't handle the truth!" Sad to say, that's often the case for salespeople, who are sometimes afraid to ask prospective customers questions that might reveal that the "opportunity" isn't going as well as they assumed.

Kubota Tractor Corporation introduces two new models to its premium M-60 utility ag tractor line: the M6060 and M7060.

Paladin Attachments recently hired David Garmenn to lead its new strategic initiative focusing on aftermarket parts and attachment specific maintenance kits.

KIOTI Tractor has named Rick Snyder as the vice president of sales and marketing. With over 30 years of sales experience, Snyder leads the North American sales and marketing efforts for the Daedong-USA, Inc. KIOTI Tractor Division.