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From the Desk of Lynn Woolf

Dealer Takeaways from GIE+Expo

November 5, 2012
Dealer pre-registrations were up more than 20% at the recent GIE+Expo, which featured its first Dealer/Distributor Day. That’s a good sign. With manufacturers able to reach consumers directly in so many new ways, it’s important dealers do whatever they can to claim their rightful spot in the sales cycle.
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From the Desk of Lynn Woolf

Bobcat Exits Compact Tractor Market

By Lynn Marcinkowski Woolf posted on October 19, 2012
Five years ago, Bobcat described its decision to sell compact tractors as "a move intended to expand its No. 1 market position in compact equipment."? In an exclusive statement to Rural Lifestyle Dealer, Bobcat says it is now not renewing its OEM agreement with Daedong Industrial to market compact tractors under the Bobcat brand.
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From the Desk of Lynn Woolf

Selling Equipment Despite the Economy

By Lynn Marcinkowski Woolf posted on September 24, 2012 | Posted in Best Practices
Economic indicators seem to be top news this past week or so — or maybe I'm just paying more attention to the numbers, with the election looming. For instance, the Federal Reserve says that the country's industrial output fell 1.2% in August, the biggest drop since 2009.
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From the Desk of Lynn Woolf

Best Salesperson Ever

By Lynn Marcinkowski Woolf posted on August 13, 2012 | Posted in Manufacturer News
"What's your title?"? I asked someone I interviewed recently. "Best salesperson ever,"? she answered, then paused and laughed. Based on conversations with her and one of her rural lifestyle customers, I believe her. They have years of tractor, mower, attachment and power tool purchases together, plus mutual admiration.
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From the Desk of Lynn Woolf

Where Will You Be in Two Years?

By Lynn Marcinkowski Woolf posted on July 27, 2012
Expiration: 6/30/2014. That's the date I need to renew a certificate of mine. The first thought that came to mind: How am I supposed to remember something two years from now? The second thought: Wonder what I'll be doing two years from now?
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From the Desk of Lynn Woolf

Benefits vs. Problems

June 29, 2012
A marketing friend gave me this advice a few years back: To win a customer, focus on their problems, not your benefits. The rationale: The benefits of your product, company or service matter to you. Their problems matter to them. You matter to them if you solve their problems.
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From the Desk of Lynn Woolf

How's 2012 Stacking Up?

By Lynn Marcinkowski Woolf posted on June 18, 2012
We're at the midpoint for 2012 already. Is the year stacking up like you planned or hoped? Last fall, you shared your 2012 projections with us at Rural Lifestyle Dealer. You were optimistic then. Nearly half of North American dealers serving the rural lifestyle market expected revenues to rise this year.
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RhinoAG Production Tour to Mark 90 years

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Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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