From the Desk of RLD

From the Desk of Chad Elmore

What the Busy Society Means for Your Dealership

The sad fact is that in this extremely busy society, in order to get everything done in a given week, or an evening after work. Given a window of time to cross a few things off a list, rural lifestylers need 100% equipment availability -- just like the folks in production ag.
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From the Desk of Chad Elmore

OPEI Starts Legal Challenge to EPA's 'Regulation to Mitigate Misfueling'

The controversy over ethanol in gasoline continues. This month, the Outdoor Power Equipment Institute (OPEI) started a formal legal challenge to the U.S. Environmental Protection Agency’s (EPA) “Regulation to Mitigate Misfueling” rule that addresses concerns about 15% ethanol blends and non-road products and older model-year vehicles.
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From the Desk of Chad Elmore

Catering to New Types of Customers

One of the common traits we hear when talking about the buying habits of rural consumers is that they'll do a lot of research before making any purchase. In that respect urban or rural really doesn't matter -- they're just like any wise consumer these days.
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From the Desk of Chad Elmore

Economic Potential in Rural Communities

In June, the White House announced the establishment of the White House Rural Council. At the time, the Obama Administration said, "while rural communities face challenges, they also present economic potential."
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From the Desk of Chad Elmore

Advancements in Chainsaw Technology

At press events, editors often have an opportunity to operate new equipment while learning about the latest technology. These events have a similar look and feel to dealer meetings hosted by equipment manufacturers, where engineers and product managers talk about new products.
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