Recently, Rural Lifestyle Dealer Managing Editor Chad Elmore and I were lucky enough to attend an event with representatives of 35-40 equipment dealerships from across the country.
Whether you're expanding your dealership by merging with a store in another city or looking for ways to increase the customer base in your hometown, winning the support of the community is crucial to a successful business.
In the most recent issues of E-Brief, contributor Lynn Woolf took an exclusive look at why and how equipment dealers should be using social media sites such as Facebook and Twitter.
The sad fact is that in this extremely busy society, in order to get everything done in a given week, or an evening after work. Given a window of time to cross a few things off a list, rural lifestylers need 100% equipment availability -- just like the folks in production ag.
The controversy over ethanol in gasoline continues. This month, the Outdoor Power Equipment Institute (OPEI) started a formal legal challenge to the U.S. Environmental Protection Agency’s (EPA) “Regulation to Mitigate Misfueling” rule that addresses concerns about 15% ethanol blends and non-road products and older model-year vehicles.
One of the common traits we hear when talking about the buying habits of rural consumers is that they'll do a lot of research before making any purchase. In that respect urban or rural really doesn't matter -- they're just like any wise consumer these days.
As a dealer who's focused on serving the rural lifestyle market, you may think there's little for you and your customers at a big farm show, but you'd be wrong.
In June, the White House announced the establishment of the White House Rural Council. At the time, the Obama Administration said, "while rural communities face challenges, they also present economic potential."
At press events, editors often have an opportunity to operate new equipment while learning about the latest technology. These events have a similar look and feel to dealer meetings hosted by equipment manufacturers, where engineers and product managers talk about new products.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.