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The Big Picture

Marketing Lessons From a Garage Sale

April 7, 2014 | Posted in Dealership Marketing
Source: Steve McKee, Bloomberg Businessweek
As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale over a recent long weekend, and I was amazed and amused at the lessons I relearned. They're easy to forget these days. Here's a handful:
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Exmark Launches Consumer Referral Program

April 2, 2014 | Posted in Dealership Marketing
Exmark has launched a new Referral Program targeted at its farm and acreage customers. The new program launched in March, and runs through the end of 2014. Exmark Director of Marketing, Daryn Walters, said the new program makes it easy for existing non-commercial customers to share their recommendation of the Exmark brand.
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Charter Software Announces New "ASK" Product

February 27, 2014 | Posted in Product Innovations, Dealership Marketing
Charter Software officially launched their new dealership sales enhancement tool, ASK (ASPEN Sales Kiosk), at their debut at the ARA Rental Show as an approved software vendor for Doosan-Bobcat dealers. ASK is a sales tool built into the ASPEN dealership management system that provides a way for dealership customers to browse inventory.
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The Big Picture

4 Things Your Customers Don't Want

October 7, 2013 | Posted in Dealership Marketing
Source: Geoffrey James, INC.com
Every second of every day, a salesperson somewhere in the world is giving a customer something that the customer simply does not want. When this happens, it's always because the salesperson doesn't know the following four facts:
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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