Dealership Marketing

Communicate with Customers: Cut the Wires: Mobile Technology's Growth, Opportunities for Dealers

What does this shift in technology mean for you and your dealership? Bob Dieterle, senior vice president and general manager of SmartOnline, a mobile technology company, weighs in on how consumers use mobile technology to interact with companies and how companies can leverage the tools.
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Marketing Matters

Facebook Delivers New Reasons for Dealerships to 'Like' It for Business

New timeline, insights, training and other tools help dealerships talk to customers.
Whether you're one of the 900 million people using Facebook to communicate with family, friends and brands or already have a page for your dealership, new refinements by the social networking site make it even easier to communicate with customers.
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Not What You Say, But What You Do: Strengthen Your Dealership with Community Giving

How many times each month do you get asked for a donation of money, products or services? Plenty, I'm sure. And, I'm also sure you give gladly. What if that donation could do more? What if the steer you bought at the 4-H auction could lead to increased revenues or smarter, happier employees? One expert says it can -- and should.
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