Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations. Read more about Pauley Equipment in the spring issue of Rural Lifestyle Dealer.

Customers reap the rewards this spring at Mahindra Dealer Days, as Mahindra USA rolls out this year's best financing and discounts in the industry. Special discounts are available up to $3,500 or customers can opt for 0/0/0 financing. When purchasing a "Power Package," which includes a qualifying Mahindra tractor and two Mahindra branded implements through local dealers, customers can receive an additional $1,000 rebate.

Exmark has introduced a new incentive for new non-commercial customers. The company will give a $200 Carhartt gift card to those purchasing 2014 Lazer Z, Navigator or Pioneer zero-turn rider models for non-commercial use through May 31, 2014.

Toro's Lawnmower, Garden and Chainsaw Center has been in business for more than 42 years and Laura and Scott Toro have been running the business for more than 25 years. Despite their longevity, Laura Toro felt they could do more. And, as the person in charge of the finances, she wanted to better understand the business behind their business to help their dealership grow.

"We want our customers to feel comfortable enough to ask our salespeople anything." Bill Clark, Great Plains Kubota

Paladin Attachments has partnered with Star Hill Solutions Inc. to introduce the NEW Bradco Quik Pik Multi-Purpose Grapple for skid steers.

What factors do you take into consideration when deciding to add a new product or brand to your mix?