Exmark has introduced a new incentive for new non-commercial customers. The company will give a $200 Carhartt gift card to those purchasing 2014 Lazer Z, Navigator or Pioneer zero-turn rider models for non-commercial use through May 31, 2014.

Toro's Lawnmower, Garden and Chainsaw Center has been in business for more than 42 years and Laura and Scott Toro have been running the business for more than 25 years. Despite their longevity, Laura Toro felt they could do more. And, as the person in charge of the finances, she wanted to better understand the business behind their business to help their dealership grow.

"We want our customers to feel comfortable enough to ask our salespeople anything." Bill Clark, Great Plains Kubota

Paladin Attachments has partnered with Star Hill Solutions Inc. to introduce the NEW Bradco Quik Pik Multi-Purpose Grapple for skid steers.

What factors do you take into consideration when deciding to add a new product or brand to your mix?

Don White, store manager at Rigg's Outdoor Power Equipment in Lafayette, Ind., talks about the importance of the customer. In a past position, White worked at a car dealership and he uses those experiences to ensure his staff is catering to the specific needs of each customer.

Don White, store manager of the Lafayette, Ind., location of Rigg's Outdoor Power Equipment, talks about the dealership's initiatives to partner with local businesses to offer discounts to employees. Riggs has partnered with the Subaru manufacturing plant in Lafayette to get employees of the plant discounts on equipment and service.