Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

Leadership is influence, nothing more, nothing less.

Bobcat Co. expanded its dealer network with the addition of Williams Equipment & Supply as an authorized rental, sales and service provider of Bobcat equipment. Williams is located in Byhalia, Miss., and will distribute Bobcat equipment throughout southeastern and northwestern Mississippi.

Exmark has redesigned one of its most popular wide-area walk-behind mowers, the Turf Tracer S-Series. The new 2015 model incorporates a number of improvements designed to deliver increased overall durability, serviceability and ease-of-use.

Infinity, c-Systems Software's premier business management system, has added Echo, Shindaiwa, Toro, Exmark, and STIHL to its list of prominent vendors like Ariens and Gravely that now provide automated warranty claims transmission

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations. Read more about Pauley Equipment in the spring issue of Rural Lifestyle Dealer.

Customers reap the rewards this spring at Mahindra Dealer Days, as Mahindra USA rolls out this year's best financing and discounts in the industry. Special discounts are available up to $3,500 or customers can opt for 0/0/0 financing. When purchasing a "Power Package," which includes a qualifying Mahindra tractor and two Mahindra branded implements through local dealers, customers can receive an additional $1,000 rebate.