Dealer Business Trends & Outlook Reports


Dealer Business Trends & Outlook

Rural Lifestyle Market Still Positive for 2020

Annual survey shows dealers are positive about total revenues and aftermarket revenues, as well as zero-turn mower sales.
The trend toward moderated optimism for the rural equipment market that showed up in 2019 looks to continue this year, with aftermarket revenue and zero-turn mowers being growth drivers in 2020. This is based on responses from dealers across North America in Rural Lifestyle Dealer’s 12th annual Dealer Business Trends & Outlook Report.
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Dealer Business Trends & Outlook

2019 Forecast: Market Remains Solid, Signs of Moderation

Dealers say total and aftermarket revenues for rural equipment will be down slightly from last year. However, customer base continues to grow and key categories remain in high demand.
The rural equipment market will bring good revenues again this year, according to Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report. However, dealers are indicating some caution in their forecasts.
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Seize the Opportunities Ahead

Dealers are forecasting increased overall and aftermarket revenue for 2018, backed up by a solid economy, and are investing in their businesses.
Are you feeling good about 2018? You should be, based on the results of Rural Lifestyle Dealer’s Dealer Business Trends & Outlook survey. And, if you’re not, it’s time to make quick adjustments to tap into the momentum that other dealers are experiencing.
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Dealer Business Trends & Outlook 2017

Rural Equipment Market Remains Strong

Most rural lifestyle dealers across North America expect solid revenue growth this year, following last year’s strong growth.
Rural equipment dealers forecast another good year for overall and aftermarket sales, according to Rural Lifestyle Dealer’s 2017 Dealer Business Trends & Outlook survey, the magazine’s 9th annual. Despite the economic and social turbulence of an election year, these optimistic forecasts follow a very strong year for growth in 2016. Eighty-four percent of dealers think 2017 will be as good as or better than 2016 for total revenue and more than 90% think aftermarket revenue will also be as good as or better than last year. This compares with last year’s survey in which more than 88% of dealers expected 2016 to be as good as or better than 2015 for total revenue and more than 90% expected aftermarket revenue to be as good as or better than 2015.
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Total Revenue Changes 2016 to 2015
Dealer Business Trends & Outlook

Upward Trend Continues for Rural Equipment Market

Rural lifestyle dealers forecast strong growth in overall and aftermarket revenue as the customer base continues to grow.
Dealers selling to rural lifestylers think 2016 will be another good year, with significant growth forecast for revenue at a time when the production ag equipment market is experiencing declines by as much as 20% or more.
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2013 Dealer Business Trends & Outlook

Dealers Maintain Positive Outlook for 2013

Consensus among dealers serving the rural lifestyle market is for a solid, stable year ahead.
It's probably all the talk about the "fiscal cliff" or a general uncertainty in the overall economy that seems to have businesses feeling they're operating in business limbo these days. But dealers selling equipment to hobby farmers, large property owners and professional lawn and landscape services are hanging on to a generally positive view about their business prospects for 2013.
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