Best Practices

Market Opportunities: Riding the Off-Road Trend

Where is the UTV Market Headed?

Greg Boeder, senior partner with Power Products Marketing, outlines the trends for the different segments within the utility vehicle category: pure utility vehicle (PUV); utility crossover vehicle (UCV); recreational utility vehicle (RUV); sport recreational vehicle (SRV); and super sport vehicle (SSV).
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What Rural Lifestylers Want From You: Daniel Unruh

Catching Up with Jordan Sales & Service, 2009 Dealership of the Year

Jordan Sales & Service of Post Falls, Idaho, was just 3 years old when it was named Rural Lifestyle Dealer’s Dealership of the Year in 2009. Today, the company is celebrating its 10th anniversary — the same milestone as Rural Lifestyle Dealer — and the fourth generation is now working in the dealership.
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Big Picture

8 Ways Smart People Use Failure to Their Advantage

We all fail — every day. Our mistakes, missteps and even colossal blunders are inevitable. And, we’ve all been coached to face failure, learn from it and move on. Leadership expert and author Travis Bradberry in an article for Inc. magazine says we can do more and use failure to our advantage.


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