It may seem odd to discuss how to sell a product for which the selling season has ended. However, if you want to enter the sprayer business or if you’d like to step up your efforts, the time to start is now by ordering product for the 2016 season. Sprayers sell when weeds grow and most customers won’t wait for an order to be placed when purchasing. They want to take them home and put them to use.
PrairieCoast Equipment began in 2009 with the merger of 4 John Deere dealerships in Alberta and British Columbia. The dealership opened a new rural lifestyle store in Kamloops, B.C., in 2013, bringing new awareness to an area it had served for more than 40 years.
Describe your sales team. Would you use words like dedicated, knowledgeable and customer-focused? Maybe you’ve even said this a time or two, “They’ll do whatever it takes.”
Dennis Landis, CEO of PrairieCoast Equipment, shares the leadership development process he's undergone as he's been a part of a peer group for some time. The peer group is unique because it involves businesses in a wide range of industries.
Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, shares that the dealership's database includes about 75,000 customers and of those, about 10,000 are key accounts.
Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, explains how he interfaces with the team and ensures accountability across the entire location.
Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, explains the value the dealership sees in having remote service technicians.
The territory covered by PrairieCoast Equipment spans as far as 15 hours north and west of the dealership location in Kamloops, B.C. Ryan Johnson, store manager, shares how the dealership serves this large territory.
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