Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.

Jim Mayfield, president of Rainbow Ag, had a thriving 2-store John Deere dealership in northern California, yet he knew that he would never be the multi-store, multi-million dollar John Deere “dealer of tomorrow.”

Sam Zimmerer of Zimmerer Kubota shares sales and service strategies in part two of the Season-to-Season series. The dealership has 5 locations in Texas.

Start making mistakes and start succeeding. Inc. magazine columnist Carey Smith warns against seeking business expert advice without factoring in what you can learn from making mistakes.

Wayne Blankenship and other dealers shared their thoughts to this question, "How do you win back a previously satisfied customer who has had a bad experience with a product or service that you provided?"

Rural Lifestyle Dealer recently announced our new partnership with Bob Clements, who is recognized as the premier management consultant for outdoor power equipment, agriculture and power sports dealerships. We’re teaming up with Bob and his company, Bob Clements Intl., to provide real world and “must do” strategies for making your dealership more profitable.

RLD and Clements will develop editorial content for the quarterly print magazine and its digital edition, online features, webinars and conference programs.

Dave Teigen, account manager and trainer for Jerkins Creative Consulting, shares a 4-step approach to increasing sales in the feature "Upselling Your Way to Higher Revenues."