Best Practices

Big Picture

Take Charge of IT

Do you have a love-hate relationship with the information technology (IT) portion of your business? You love it when your website generates leads, for instance, but hate the time it takes to manage your website, along with social media, your customer relationship management system and on and on.
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Big Picture

Checklist for Better Cash Flow Management

While investigating methods for improving the financial side of running a business, Rural Lifestyle Dealer has come across a comprehensive checklist of ways to shore up your cash flow management. Rob Martin of Spark Business IQ has compiled such a checklist which we believe will be helpful to anyone looking to maintain a successful and lucrative business.
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Lynn Woolf
From the Desk of Lynn Woolf

Could You Be Replaced?

The automotive market is a good one to watch for trends that might impact the rural lifestyle equipment market. Automotive dealers' wide customer base leads them to adopt marketing practices and technology earlier than equipment dealers. Consumers overall are spending an increasing amount of time online, so what's the auto industry doing to evolve its online strategies?
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Attracting Stellar Salespeople
From the Desk of Lynn Woolf

Attracting Stellar Salespeople

The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?
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Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?
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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
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Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.
The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
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