Best Practices

The Big Picture

6 Steps to Pump Up Your Sales Pipeline

Recently, a salesperson told me that when she started her career, there were more than a dozen people selling her same product in her small city. Now, nearly 20 years later, her business has grown exponentially, while many of the original and new competitors have faded away. Her explanation: “I was going to be the best.”
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Industry Q&A

What is the toughest decision you’re facing right now?

“The toughest decisions we are making right now are based around personnel. Our most important internal investment is our people. This is also the largest part of our expenses, so when sales/margin decrease, you have to ‘right size’ the business and adapt. We have been adjusting our personnel expense to match the market. These are tough decisions when it affects families, friends and the community. This is not the first, nor the last cycle ... it will all work out and we will still be here alongside our customers and communities.”


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