Best Practices

From the Field

Service as a Code of Business

You set yourself apart from the big chains — and from dealer competitors — by the service you provide your rural lifestyle customers. In this issue, we examine the topic of service from two viewpoints: a long-time dealer and a rural lifestyler. The dealer, Rodgers and Sons of Cherry Creek, N.Y., has remained viable in a changing ag industry because of its commitment to service and a willingness to expand into the rural lifestyle sector.
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Selling the Rural Lifestyler: Get Away from 'This Month-itis'

Father's Day caused me to stop and reflect, maybe more than usual, about my father and his selling skills, as well as the great values he instilled in my siblings and me. My dad, Gene Miller, and my uncle, Charlie Miller were two of my heroes when it came to business. Uncle Charlie was an International Harvester dealer in McLeansboro, Ill., and both were sales- men, the kind you seldom see anymore.
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