Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer
A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
Dealers are continuing the discussion about how customers can be allies for dealers against big box competition in a Linkedin group for Outdoor Power Equipment and Suppliers.
When should salespeople sell with facts and figures, and when should we try to speak to the buyer's emotional subconscious, instead? When do you talk to Mr. Intuitive, and when to Mr. Rational?
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retail store chain in the United States, today announced financial results for its fourth quarter and fiscal year ended December 27, 2014. Additionally, the Company provided its initial outlook for fiscal 2015.
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